When designer and researcher Don Norman coined the term user experience (UX) in the 90s, he never expected it to grow into a life of its own. After all, the UX field had been around for hundreds of years already before he gave a name to it. Today, no one in their right mind would design a product without considering the UX.
UX is about how the user feels when interacting with your product, service, and overall brand. We know instinctively whether we loved, hated, or felt nothing within a short period of using a product.