User Journey Maps: A Guide to Designing Digital Product

What is a user journey map?

A user journey map is a visual timeline that shows what a user goes through to accomplish a goal. It gives an overall view of the scenario and actions at every touch point. If you want a more detailed map, you can also add the users’ emotions, pain points and motivation throughout the map.

The term user journey map is interchangeable with customer journey map. Each map is associated with only one user persona. A simple user journey map can look like this: