From Cramped Living Room to Chapel Street Charm

The Journey to Prahran

Like every entrepreneur, I started this agency from the confines of my home — my living room to be exact. Back in 2012, I was still working part time from Monday to Thursday while trying to build my dream. I’d sneak in around an hour’s work during lunch time and continue working after hours and on weekends. Fridays were usually reserved for client meetings.

LEFT: Early days in a 3m x 4m office suite (circa early 2013 — late 2013). RIGHT: Alvin receiving his birthday present from the crew, Jason, Kevin and Young Ha.
LEFT: Daily planning session. RIGHT: NERF™ target shooting competition.
A view of our Suite 831, 1 Queens Road office (late 2013 — late 2016).
LEFT: Top view of Didi’s and Young Ha’s desk. RIGHT: Back view of Sam’s desk.

A Bright Future

Our move to this new office in Prahran is a big deal for the business because we invested more money to set up the space. It’s not exactly like my dream office, but it’s on track. This extra capital puts more pressure on us — a good one — to continue working hard for Relab to stand side by side with the veterans in the industry.

LEFT: Didi running a sprint planning session. RIGHT: View of the Technical Team’s section.
Late 2016 — just moved into our Suite 3 & 4, 217 Chapel Street, Prahran office. Excuse Didi’s intimidating (or not?) look.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Alvin Hermanto

Alvin Hermanto


Family first // Principal @relabstudios // Customer-obsessed digital design agency // Design sprint advocate // Melbourne // Say hello @alhermanto