How to Improve Your Product Design with Empathy Maps

Empathy is a valuable skill to have, no matter what profession you are in. It’s the ability to emotionally understand and imagine yourself in someone else’s place.

When designing and building products, empathetic behaviour is almost a requirement. It’s how you start building human-centred products. Product managers, designers and developers need to be able to put themselves in the users’ shoes. There are many methods to do this, and one popular technique is called empathy mapping.

What is empathy mapping?