How to Grow Your Design Agency With a Simple 3-Step Process

Step 13: Grow your business with the 3-bucket system

I love this quote by Buddha:

“The mind is everything. What you think, you become.”

I’ve experienced this firsthand and I can tell you it is true. Once you embrace this philosophy, you are ready to grow.

Now Bucket

The “Now” bucket is your present state. This is your bread and butter, which is what is sustaining your lifestyle and paying the bills for your business. Typically, your bucket would have your present salary, current revenue, type and size of clients, team size, number of accolades and other relevant details of your business.

Short Term Bucket

This is what you want to have and where you want to be in 1–2 years’ time. Think hard about what is realistically achievable between 12 and 24 months and put it in your bucket.

Long Term Bucket

This is 3–5 years from now. What kind of lifestyle do you want to have? How will your business look? What types of project are you working on? What’s the quality of work your agency is delivering? What do customers or peers think of you?

How do I move from one bucket to another?

To move up or upgrade to the next state, you need to:

  • First: Plot your path to the next bucket
  • Second: Improve what is needed
  • Third: Go bigger and make it your new standard



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Alvin Hermanto

Alvin Hermanto


Family first // Principal @relabstudios // Customer-obsessed digital design agency // Design sprint advocate // Melbourne // Say hello @alhermanto