When it comes to deciding on an idea, we all know all too well how messy it can become. Generating ideas is fun but deciding on the best one, sometimes not. It’s also because there are human emotions at play. Sometimes, a battle of merits becomes a battle of egos, where the loudest voice tends to win.
In a design sprint, there is a structured way to get this done. It won’t totally eliminate friction, but it will bring order to the chaos and ensure a decent design is chosen. Voting day is usually on the third day of the sprint.