How to Create User Personas with Examples

What is a user persona?

A user persona is a representation of your target users or customers. Personas are not created out of thin air but are based on research and relevant data.

It is a semi-fictional character who is a summary of your customer or a subset of your customers with similar demographic, goals, behaviour, interest, and motivation. It won’t be an entirely accurate portrayal of them, but somewhat close enough to build products for.