How to Create Good Design Sprint Goals and Questions

A design sprint goal is like the compass towards a solution, setting the direction that everyone agrees to take. It lays the first layer of remedy to your problem. A badly written goal can ruin your solution, and a great one can form a bulls-eye solution.

Goal setting is always done early on in Day One, after the introductions, rule setting, and sprint briefing. You’ll do it in two stages: establishing the goal, and then questioning the goal.