When it comes to deciding on an idea, we all know all too well how messy it can become. Generating ideas is fun but deciding on the best one, sometimes not. It’s also because there are human emotions at play. …


What is the Crazy Eights?

Crazy 8s is an ideation technique that removes overthinking, in the hope of unlocking your subconscious. It is a fun group activity — that’s why they call it crazy. Basically, you’re sketching 8 solutions in 8 minutes, allowing 1 minute for each iteration. There’s little time to think, contemplate and…


What is the Lightning Demo?

The lightning demo is a structured “show and tell” group session to gather ideas and inspiration. Participants will share visual inspiration and big ideas in a timed exercise, usually done on the second day of a design sprint. …


Leonardo da Vinci once said, “Simplicity is the utmost sophistication.”

For anyone who has designed products, you would know how difficult simple is. Luckily, there are hundreds of problem-solving methods available today that you can choose from. …


Remote design sprints

Working life, as we used to know it, has been reworked by Covid-19. Whether it is for the good or bad, the post-Covid world means remote work is here to stay. And that means altering the way we do business and run things.

As an advocate and facilitator of design…


Empathy is a valuable skill to have, no matter what profession you are in. It’s the ability to emotionally understand and imagine yourself in someone else’s place.

When designing and building products, empathetic behaviour is almost a requirement. It’s how you start building human-centred products. Product managers, designers and developers…


What is a user journey map?

A user journey map is a visual timeline that shows what a user goes through to accomplish a goal. It gives an overall view of the scenario and actions at every touch point. …


What is a user persona?

A user persona is a representation of your target users or customers. Personas are not created out of thin air but are based on research and relevant data.

It is a semi-fictional character who is a summary of your customer or a subset of your customers with similar demographic, goals…


A design sprint goal is like the compass towards a solution, setting the direction that everyone agrees to take. It lays the first layer of remedy to your problem. A badly written goal can ruin your solution, and a great one can form a bulls-eye solution.

Goal setting is always…


Many great products started from a simple vision. It’s that a-ha moment, the bright spark or epiphany that propels you towards building something bigger than yourself. But what is a product vision, and do you really need it? After all, in this agile world, isn’t everything figured out on the…

Alvin Hermanto

Family first // Principal @relabstudios // Customer-obsessed digital design agency // Design sprint advocate // Melbourne // Say hello @alhermanto

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